![]() ![]() “That future has a name, and it is an unlikely one: Meow Wolf.”īut first, Meow Wolf is stretching its tentacles into your living room. “I have seen the future of art,” Davis wrote. But the need for shorthand says more than the name itself. Coming from a critic, that doubles as a back-handed compliment. Even as he bemoaned the consequences of its “admissions-based model,” critic Ben Davis coined a genre for the movement: Big Fun Art. Though some more-traditional gatekeepers might fear it, Meow Wolf’s ascendance is hard to deny. Then it’s on to Denver, where it’ll hatch a $60 million, 90,000-square-foot immersive art park in 2020 followed by a permanent exhibit in Washington, D.C. That starts in the coming months, as Meow Wolf readies its first expansion: an “experience shopping mall” set in a trippy art bazaar in Las Vegas called Area 15, poised to open next year. ![]() In two years, the House has transformed Meow Wolf from a cadre of broke creatives into a 400-employee-strong organization with a fundraising clip on par with tech startups - and a shot at upending the art and entertainment industries as we know them. Telaportative fridges, a Flintstones-style mastodon skeleton marimba, impromptu trapeze shows - it’s all commonplace in the House of Eternal Return, a 20,000-square-foot, wormhole-riddled art playhouse from Meow Wolf, the scrappy Santa Fe, New Mexico, art-collective-turned-conglomerate that’s poised to plunge the country into the multiverse, one WTF moment at a time. “Are you coming to The Gathering?” she smiles. As the door begins to creak shut, a young woman in a polka-dot skirt skips up to catch it. A family walks up to it and is swallowed whole by its comforting glow. A roomful of strangers are milling around the kitchen of an austere Victorian home when the first portal opens.
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